- Wait a few hours
- Write the reply once you can read the review without arguing with it in your head. A reply posted in the first ten minutes usually shows it.
- Thank them, briefly
- One line. It signals to future guests that you take feedback well, even when the review stings.
- Name the specific problem
- "We're sorry the Wi-Fi dropped out" beats "We're sorry for any inconvenience." Vague apologies read like a form letter.
- Say what changed
- One concrete fix: a new router, a second set of towels, clearer parking directions. This is the sentence future guests actually look for.
- Correct facts once, calmly
- If the review is wrong about something, state the fact in a sentence, without blame. Don't go point by point.
- Leave out the private details
- No guest names beyond their first name, no house rule disputes, no refunds or messages quoted back. Take that to a private message.